'FART FOR FUTURE'
D&AD New Blood Award Winner 2020
Creative response to the New Blood Award brief set by Connect4Climate in collaboration with Futerra.
'Farts are funny, global warming is not.
The world is home to about 1.5 billion cows.' Beef production encounts for over 37% of all human-induced methane in the air, because cows do fart – just like us.
The problem: They emit over 115 liters of gas every day. So what if people ate beans instead of beef? We would fart more, but not the cows. 'Fart4Future', a movement built around farts, reaching out to make a change by switching to a more plant-based diet and to fight the mass livestock agriculture.
Concept / Animation / Website