Problem: erotic stores are uninviting, only providing offers for a limited target group. This is what we wanted to change.
The idea of the modern erotic store and sex toy Flint is inclusivity: speaking to every gender and maturity, to people with different origins and sexual preferences.
Originally the name 'Flint' describes a piece of firestone, used to produce a spark.
The LQBTQ+ friendly logo is symbolizing these two parts sparking together: given that cheeky hint but leaving space to reveal the customer's phantasies without the apparent images.
'Build it yourself' is an offer that allows people to choose between different elements and colours, to receive their own customized Flint sex toy based on personal needs.
Concept / Packaging / Documentation